The content brand Local Love started with a phone call. United Way of Greater Toronto called upon our team to start up an editorial brand. They wanted an online guide all about living well and doing good in the community. Featuring profiles of inspiring local changemakers, simple ways to give back and challenging ideas and debates from some of the brightest minds across Greater Toronto. Our team started from ground zero with the branding — from the logo to the website design direction, and ongoing creative direction  of original photography, illustration, and videos to create the overall look of Local Love. Here's how it all came together.