The brand of Local Love started with a phone call. United Way of Greater Toronto called upon our team to start up an editorial brand for United Way of Greater Toronto. They wanted an online guide all about living well and doing good in the community. Featuring profiles of inspiring local changemakers, simple ways to give back and challenging ideas and debates from some of the brightest minds across Greater Toronto. Our team started from ground zero with the branding and creative mix of original photography, illustration and videos to create the look of locallove.ca. Steph Refreshed produces original content on an ongoing basis for the brand. Here's how it all comes together.